In the middle of the lockdown, we received the request from Österreich Werbung of making a campaign for the next tourist season. It came with a very specific request: Joe and Sally, the in-another-time famous pinguins, had to take part on it, be the protagonists.
We came up with a story for these two penguins. And it would the story of us all suffering the lockdown. Like us they spent the whole winter at home, bored to death. Moody days without nothing to do but watch TV. But everything comes to an end. Winter goes and make room for spring. The good weather arrives and with it and the end of the lockdown, the will to travel and discover the wonderful places that Austria has to offer.
In the next page, there are selected shots from the storyboard. These images were created by us in order to visually convey the story setting a strong base for the production.
The spot is available in ÖW website.
mayo 1, 2021