In this Pitch, a regional magazine, like any other, reinvents itself by becoming a design magazine: Alm. With a clean and modern structure, collaborations with local artists, and fresh content, the magazine intends to become a design authority in the region, attracting a broader audience.
This was a regional magazine, a mishmash of advertisements and paid articles that aimed to stand out in the local design scene. The goal was to rebrand the magazine without losing its local roots to attract a diverse and high profile audience.
A new visual identity was created with a modern design, vibrant colors inspired by the local culture and nature, and a bold and unique typography combination. The content was refreshed, featuring local artists and designers.
The transformation speaks for itself. «Alm» is an example of how a brand can evolve to meet its audience’s expectations and strengthen its connection with the local community.
noviembre 8, 2023