Magazine ALM
In this Pitch, a regional magazine, like any other, reinvents itself by becoming a design magazine: Alm. With a clean and modern structure, collaborations with local artists, and fresh content, the magazine intends to become a design authority in the region, attracting a broader audience.
This was a regional magazine, a mishmash of advertisements and paid articles that aimed to stand out in the local design scene. The goal was to rebrand the magazine without losing its local roots to attract a diverse and high profile audience.
A new visual identity was created with a modern design, vibrant colors inspired by the local culture and nature, and a bold and unique typography combination. The content was refreshed, featuring local artists and designers.
The transformation speaks for itself. «Alm» is an example of how a brand can evolve to meet its audience’s expectations and strengthen its connection with the local community.
Because Brading matters.
Client
Schönberg Alm
Agency
ComSatMedia
Creative Director
Peter Becke
Art Director
Victoria Segovia
Date
noviembre 8, 2023