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El Ron de Cuba

When the project is not going ok, so you jump in mid way and save everybody asses (kinda)

Havana was producing audiovisual content to promote its rum. They had sent a production team to Cuba, to capture the union between skateboarding, art and a good cuba libre.

The scenes were recorded and the first cut on the table. However, the client was not satisfied at all. The same happened with the next cut and the next. Until they decided to include me in the project. I proposed new music, adjusted the speed of the piece and made narrative changes. Result? Approved on the first try.


Havana Club


Havas Wien

Editor / Art Director

Victoria Segovia